Qualitative Methods

Focus Groups
In-Depth Interviews
Expert Interviews
Shop-Alongs
Diary Studies
Clinics
Community Research & Facilitation
Personas & Typologies

Quantitative Methods

Segmentation
Driver Analysis
Kano Analysis
U&A
Concept Testing
Customer Satisfaction
Brand Image & Tracking
Campaign Monitoring

Project Steps

I take on entire projects, but I'm also happy to assist you with specific steps within a project, such as
Research design
Questionnaire development
Moderation
Data analysis
Data Tabulation
Reporting

Consulting

If you need a creative sounding board, we can easily exchange ideas on short notice,
for example, on
Concept development
Questionnaire review
Selection of methods
Presentation of results
Recommendations for action

INDUSTRY EXPERTISE

Consumer

FMCG & Leisure, particularly food, drugstore products, and skin care

Retail

Groceries, Home Goods, Hardware, and Electronics

Healthcare

Health insurance companies and manufacturers, particularly in dermatology and women's health
Consumers, doctors, and healthcare professionals

B2B

Qualitative and quantitative customer research across various industries

PUBLICATIONS

The Power of Segmentation

An Article in the industry magazine planung&analyse (3/23) (German)

Effective Customer Segmentation

A Webinar as part of the planung&analyse Deeper Insight Days (German)

E-Health Baseline Study

A Baseline Study on the Current State, Barriers, and Potential of E-Health in Germany for the Berlin Association of Statutory Health Insurance Physicians

ABOUT ME

I am a curious and passionate market researcher. I’m driven by listening to people, asking the right questions, and understanding their needs and motivations. To me, good market research is what your customers are to you—indispensable, unique, and human.

M.Sc. in Applied Cognitive and Media Science: An interdisciplinary program at the University of Duisburg-Essen
In market research since 2015: From my very first internship, it was clear where I wanted to go
Self-employed since 2026: Now I’m standing on my own two feet, helping my clients to get the most out of their market research
Previously Senior Research Manager & Team Lead at SKOPOS: For seven years, I managed projects for clients and led a team at SKOPOS

REFERENCES

“Eva provided us with indispensable support on key projects, particularly during our important segmentation analysis. Her in-depth knowledge of methodology, her fast and reliable work style, and her consistently calm and pleasant demeanor made working with her consistently productive and enjoyable. We highly recommend her!”

Annette Mittelsdorf, Customer Information and Insight Leader at IKEA Deutschland GmbH

“Eva understands data and people. She delves deeply into numbers and correlations, asks the right questions, and provides insights that are truly helpful from a strategic perspective. She works reliably, clearly, and with a genuine knack for identifying what matters most. On top of that, working with her is simply pleasant and straightforward—I highly recommend her!”

Your partner for qualitative and quantitative market research